President & CEO
Mike sets the customer-centric tone and leads strategic growth initiatives for the company.
TMA Direct first opened its doors as a data brokerage company but has evolved into a full-service media agency to meet the demands of a growing client list. TMA serves a broad spectrum of clients, from Fortune 1000 companies to some of the country’s most well-known membership associations, political organizations, and candidates.
Mike has been hired to provide grassroots fundraising and message strategy services by numerous U.S. Presidential candidates. In the 2016 Presidential cycle Mike served as Senior Advisor and ultimately Vice Chairman for Dr. Ben Carson’s campaign before joining the Donald J. Trump campaign to help lead grassroots content strategy. Mike was also named to the Trump Pence Virginia Leadership team. In prior cycles, Mike worked for the campaigns of: Speaker Newt Gingrich, Governor Tim Pawlenty, Senator Fred Thompson, Mayor Rudy Giuliani, businessman Herman Cain, and Governor Mitt Romney. Mike also helps facilitate grassroots marketing efforts on behalf of the National Rifle Association of America, Citizens United, The Republican National Committee, and Blaze Media.
Mike holds a BS in Finance from George Mason University was inducted into the University’s 2013 inaugural class of “Prominent Patriots in Business”.
A frequent guest speaker, Mike has presented case studies and hosted panel discussions at numerous conferences, ranging from the Direct Marketing Association to the International Association of Political Consultants.
Board of Trustees, George Mason University
Board Member Emeritus, George Mason University School of Business
Board Member, The First Tee of Greater Washington, DC
Board Member, The Taylor Institute of Direct Marketing, University of Akron
Board Member, The American Legacy Center
Senior Vice President
Greg Christman is Senior Vice President of TMA Direct. Greg has been in the direct marketing industry since the year 2000 when he joined TMA Direct. Over the years he has grown the Data Management division of the company, while also working with large data brokerage clients.
His role includes working with the numerous fundraising, e-mail, and direct mail clients. His team manages a significant number of postal and e-mail data files. In the last few years Greg has helped grow the e-mail business, which has become vital in the role of TMA Direct's growth. He has developed relationships with advertisers in different fields; financial, health and political advocacy to maximize ROI for both client and advertiser.
His staff prides itself on excellent customer service, working with both management and brokerage clients. Many of his clients have been with the company for over a decade.
Greg holds a degree in Communications from the University of Pittsburgh.
Senior Vice President
Tom is a veteran of the direct marketing data business, helping companies and agencies to maximize effectiveness of their direct marketing outreach programs. Tom spearheads TMA Direct’s commercial division, integrating new media strategies with traditional data tactics to create cutting edge prospecting solutions.
A visionary direct marketer, Tom and his team led the charge to overcome the black box nature of prospect email via TMA Direct’s proprietary email prospecting process, ‘LavaMail’. Rooted in strenuous data vetting, LavaMail has restored confidence in the email channel.
Tom’s staff provides intelligent strategy and data solutions for reputable brands such as IKEA, Audi of America, Allianz, Sallie Mae, LifeLock, HSBC Bank, and National Law Enforcement Memorial Fund raising support for our fallen men and women in blue.
Tom holds an undergraduate degree in Policy Studies from Dickinson College and an MBA from Penn State University.
Senior Vice President, Data Analytics
Brian has over 20 years of experience in multiple marketing disciplines including both brand and direct response.
He has developed the data services division of TMA Direct, which was started in 2004, and continues to oversee our team of data analysts. Brian and his team have expanded our offerings from traditional offline processing including data standardization, postal hygiene, enhancement, database management and order fulfillment to now also provide customized response analysis, geotargeting and predictive modeling.
Keeping an eye toward the future, he has continued to introduce solutions in digital and email marketing covering HTML design, inbox testing, segmentation analysis and domain reputation management. Brian and the data services team tackle challenges from all corners of TMA Direct’s client base: Commercial, Non-Profit and Political Fundraising as well as Business to Business campaigns.