Data Services

At TMA, we don’t just hand you a set of data and wish you luck. We’ll maximize its value.

Organized: TMA’s affiliate service bureau can ensure precision and performance for your campaigns. Our data management group organizes your lists and databases, grows them with our proprietary tools and delivers them to your production facility, in the timeframe and format you need.

Intelligent: TMA’s statistical models turn customer data into indispensable insights. The analysis reveals the traits, patterns and behaviors needed to best utilize outreach efforts and company resources.

Service: From our proprietary software tools to our thorough, in-depth consultations, TMA believes in going the extra mile for your success–and we have the expertise and knowledge to deliver on this promise.

Data Management

Save time, money and worry.

Time: Our merge/purge capabilities keep your databases duplicate free and identify multi-buyers or donors.

  • CASS certification to insure accurate formatting of records.
  • Updated information through the USPS National Change of Address (NCOA database).

Accurate: For telemarketing programs, we can append new phone numbers to any file or verify the accuracy of existing phone numbers. We match Do Not Call records to the most current federal and state updates.

Growth: Target your specific demographic and grow your lists with our powerful, proprietary tools. Telemarketing campaigns draw from an unparalleled pool of more than 160 million U.S. households.

Challenge: We can accommodate even the most complex fulfillment demands, whether you’re requesting counts or running complex demographic queries.

Formatted: When your final data set is ready, we’ll deliver to your production facility — in hours, not days.

Data Modeling

Names and addresses aren’t of value if you cannot predict how they will behave in the future. Our data modeling puts your customers in context—and your proprietary data to profitable use.

Using in-depth industry expertise and sophisticated statistical modeling, we’ll analyze your complete customer records. We’ll hone in on important traits to interpret patterns and behaviors. From here, your best customers emerge, along with guidance on where to buy your next lists, spend your promotional dollars and devote your company resources.

A sharp customer focus brings clarity to customer acquisition, retention and cross-selling efforts. With TMA data modeling, your raw data achieves power.