Reston, VA – April 4, 2011: TMA Direct (TMA) announced today that they have been named the Centralized Data Partner for the National Rifle Association (NRA).  Under this new relationship the NRA is consolidating all direct mail, telemarketing and email data acquisitions with TMA Direct.

“We chose TMA Direct because they are the largest and most influential partner that can provide centralized data services to NRA across all direct marketing channels. This consolidation will provide a number of production and financial efficiencies for our membership development programs.”

-Robert "Rocky" Marcario
Managing Director of Membership, NRA

“This partnership is a great fit for TMA Direct and we are thrilled to be affiliated with such a prominent organization. We look forward to working closely with the NRA to assure membership development messages are consistent across all media channels while helping reduce the cost of new member acquisitions.”

-Mike Murray
President and CEO of TMA Direct

Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen's group. Four million members strong, NRA continues its mission to uphold Second Amendment rights and to advocate enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the military. For more information visit: www.nra.org

TMA Direct is a leader in the direct marketing industry bringing exceptional creativity and knowledge to corporations, non-profits, political organizations and candidates. TMA has emerged from one of the top list brokerage and management providers to an all encompassing full service direct marketing company. For more information, visit: www.tmadirect.com